Recycling with benefits
  
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Managing a nationwide digital TV switchover was always going to be a task and a half. That it has gone so smoothly for Hawkes Bay and the South Island speaks well of the campaign, the government team overseeing it and the good nature of the people living in these regions. A job well done and well worthy of recycling into souviners.
The campaign
The campaign 2.0
Two of the 'Going Digital' billboards recycled into laptop bags
The artwork created by Moxie Communications.
Recycled laptop bags made from 'Going Digital' billboards
Ta da! The billboards turned into laptop bags.
Recycled laptop bags made from 'Going Digital' billboards
A few more in the range. Loving those retro TV dials...
More laptop bags made from 'Going Digital' billboards
Woof! These puppies are about to go walkies...
View inside recycled billboard laptop bags
Have a peek inside. Full of handy pockets, a keyring and inner padding for back comfort.

Full credit to the Ministry for Culture and Heritage and Moxie Communications who are behind this successful campaign and the website www.goingdigital.co.nz is full of handy information including DIY installation videos for anyone keen to have a go themselves.

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